A sponsorship deal has been agreed between the Walking Football Association and Just Group, which will see England and Italy compete for the Just International Cup in the world’s first Walking Football international matches.

Over 50s and over 60s matches between England and Italy will take place at Brighton & Hove Albion’s Amex Stadium on Sunday, May 13.

WFA chief executive Paul Carr is delighted to welcome such a prestigious company as Just Group to the organisation’s growing band of partners and sponsors. He said: “It is a reflection of the growing importance of Walking Football as a superb way of tackling inactivity in the over 50s market and a huge credit to the work being done by the WFA in promoting the sport.”

Stephen Lowe, group communications director, Just Group, said: ”We’re all familiar with the benefit and enjoyment staying active in later life can bring and that’s why Just is the sponsor of this first ever Walking Football international.

“We’re proud to be able to support the England and Italy teams in inspiring people to keep healthy in later life and support the WFA in bringing this flourishing sport to a wider audience.”

A leader in the individual retirement income, care and defined benefit de-risking markets, Just has been trusted to manage over £15 billion of customers’ retirement savings and has helped customers release over £3.5 billion from their properties.

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About Just Group:

Just Group plc is an FTSE-listed specialist UK financial services company created by the merger of Just Retirement Group and Partnership Assurance Group.

Just provides the following wide range of products, advice and professional services to individual customers, financial intermediaries, corporate clients and pension scheme trustees:
Marketed Products:
· De-risking solutions for pension scheme trustees who want to remove the financial uncertainty of operating defined benefit pension schemes;
· Individually underwritten retirement income products delivering a guaranteed income for life and flexible pension plans offering customers the options to blend secured and unsecured income;
· Long term care plans that provide those people moving into residential care with peace of mind by knowing a regular payment will be made to the care provider for the rest of their life;
· Lifetime mortgages for people who want to safely release some of the value from their home.

The companies within Just Group are authorised and regulated in the United Kingdom by the Financial Conduct Authority and / or the Prudential Regulation Authority.

Author: The WFA